WELCOME TO EMMA LAURA!
Founded in 1983 by Georgeann Hoyt as Graceful Gold Jewelry Company, Emma Laura has grown and evolved over the years into the boutique you see today. From our humble beginnings with a few store locations to a name change inspired by Georgeann's beloved grandmother, Emma Laura has always been dedicated to offering timeless style and quality.
In 2024, Rachel became the proud new owner of Emma Laura, bringing a fresh vision and energy while staying true to the brand's legacy. Our boutique, located on Veterans Blvd., continues to showcase a carefully curated selection of fine jewelry, costume jewelry, and has expanded to include leather goods, clothing, and shoes — making us your one-stop shop for a complete, head-to-toe look.
At Emma Laura, we're passionate about helping you find pieces that make you feel beautiful and confident. Whether you're shopping for a statement piece or the perfect outfit, we're here to inspire your style journey. Come visit us and let us help you find your next favorite treasure!